MEDIA TRAINING

SUCCESS ON AIR

Radio Interview

Success on Air provides the strategies and practice for spokespeople to handle radio and TV interviews effectively. An essential element in protecting and enhancing an organisation’s reputation, this highly practical media training also shows delegates how to engage effectively with print journalists. Delegates will undertake a realistic interview simulation customised to their chosen topic.

Who it’s designed for

  • Managers
  • Spokespeople
  • Media and PR teams

Learning and Development Objectives

By the end of the course, participants will be able to:

  • Identify what is newsworthy in the activities of their organization
  • Make their messages accessible to a mass audience
  • Understand how to brief print journalists and keep them on message
  • Employ strategies to manage tough questioning
  • Develop a composed and energized TV and radio presence

Overview of Success on Air

This 1 day course includes:

1. Achieving impact in every interview:

  • How to really connect with the audience
  • Five key communication principles

2. Getting your message across:

  • The importance of focus and a top line
  • Staying on message

3. Becoming a valued source:

  • Understanding the way journalists work
  • Avoiding the pitfalls of press briefings

4. Voice training and camera techniques

  • How to look and sound your best
  • The broadcast conventions you need to know

5. Handling tough questions

  • Strategies to remain in control no matter how tough it gets
  • Identifying safe ground

6. Preparing to go on air

  • The On Air checklist
  • Relaxation and focussing techniques

7. Radio simulations

  • Realistic interviews recorded on industry standard equipment
  • Playback, reflection and action planning