MAP is a management assessment tool which has been successfully used by over 15,000 managers in the UK and, over 150,000 worldwide.

MAP is the management assessment and development system of choice because it is the only tool that measures the competence of managers. It is not influenced or affected by any personal opinions or prior knowledge, making MAP truly objective.



MAP is the only objective management assessment tool available in the UK. MAP assesses managers against 12 generic management competencies and highlights their preferred Management, Personal and Communication styles.

The 12 competencies are split into 4 clusters:

Cluster 1: Managing Your Job

  • Time Management and Prioritising
  • Setting Goals and Standards
  • Planning and Scheduling Work


Cluster 2: Relating to Others

  • Listening and Organising
  • Giving Clear Information
  • Getting Unbiased Information


Cluster 3: Building the Team

  • Training Coaching and Delegating
  • Appraising People and Performance
  • Disciplining and Counselling

Cluster 4: Thinking Clearly

  • Identifying and Solving Problems
  • Making Decisions and
    Weighing Risk
  • Thinking Clearly and Analytically


This information is displayed in a comprehensive full colour 7 page report. The manager receives an individual personal interpretation along with a booklet to take away and refer back to.

How does MAP work?

MAP takes place over two days (usually a few days apart)

Day 1: Assessment

Throughout the day, participants being assessed answer a series of questions based on what they’ve seen in a variety of office based scenarios and other information provided to them. They then determine whether they have observed good or bad practice in their opinion.

Materials (included): DVDs and Questionnaires

Day 2: Interpretation of MAP and development planning

Day two of the MAP process is dedicated to interpreting each manager’s profile and how it relates to their performance in the workplace.

During the day all the competencies are discussed along with the management, communication and personal styles results. Managers are then introduced to group, national and sector benchmarks, so they can compare their own performance with that of other managers in the UK.

On the afternoon of day two each manager receives individual feedback on a one to one basis.

Their development plan is based on current competence and individual development objectives.

Who It's Designed For

Our clients are using MAP to identify existing strengths in their people as well as identifying their individual training and development needs. This allows them to focus their valuable time and money developing the skills and behaviours that have the biggest impact on improving their long term business performance.

Businesses that use MAP at the start of their management development programmes find they can reduce the time away from the job by over 50% creating real cost savings whilst achieving higher levels of improvement as well as significant returns on investment.

MAP is effectively used for a host of other purposes - as well as management development – including;

  • Training needs analysis
  • Benchmarking
  • Recruitment and selection
  • Succession planning
  • Evaluating the impact and cost effectiveness of training



Who is already using MAP

Assessment North East

Inspired Working

Peplow Group

Avon Fire & Rescue

Le Manoir


Barnsley MB

Lincoln City Council

Sefton MBC

Birmingham City Council

Liverpool University

Shell UK

Birmingham Museums

Manchester City Council

Shropshire County Council


Metropolitan Police

Shropshire Chamber of Commerce

City of Stoke on Trent


South Bedfordshire Council

Coras Iompair (Ireland)

North Norfolk District Council

Stockport County Council

Coventry Primary Care Trust

Northumberland Business Link

Wilson Lee


Pembrokeshire County Council

Wyre Borough Council