Media Training - TV Interview


Every delegate trained to date have said they would recommend this training to others. Here areva few things delegates have said in their feedback:

  • “I felt I have grown as a professional and as a person and would recommend this course to anybody.”
  • “Fantastic and obligatory for anybody who plans to be engaged with the media in any way.”
  • “Trainers were a cut above all else I’ve experienced. Fluent, interesting and very likeable.”


Two BBC journalists will make your media training as challenging and realistic as you are likely to face on air. We are experts at tailoring a highly practical and interactive session to meet the  specific needs of your organisation. Whether you want a comprehensive, full day grounding in handling broadcast interviews or you want to spend 2 hours road-testing a new campaign in front of the cameras we’ll design a session to take account of your broadcast experience. All our courses include TV or radio simulations customized to focus on your chosen concerns.


Success on Air provides the strategies and practice for spokespeople to handle radio and TV interviews effectively. An essential element in protecting and enhancing an organisation’s reputation, this highly practical media training also shows delegates how to engage effectively with print journalists. Delegates will undertake a realistic interview simulation customised to their chosen topic.

Who it’s designed for

  • Managers
  • Spokespeople
  • Media and PR teams

Learning and Development Objectives

By the end of the course, participants will be able to:

  • Identify what is newsworthy in the activities of their organization
  • Make their messages accessible to a mass audience
  • Understand how to brief print journalists and keep them on message
  • Employ strategies to manage tough questioning
  • Develop a composed and energized TV and radio presence

Overview of Success on Air

This 1 day course includes:

1. Achieving impact in every interview:

  • How to really connect with the audience
  • Five key communication principles

2. Getting your message across:

  • The importance of focus and a top line
  • Staying on message

3. Becoming a valued source:

  • Understanding the way journalists work
  • Avoiding the pitfalls of press briefings

4. Voice training and camera techniques

  • How to look and sound your best
  • The broadcast conventions you need to know

5. Handling tough questions

  • Strategies to remain in control no matter how tough it gets
  • Identifying safe ground

6. Preparing to go on air

  • The On Air checklist
  • Relaxation and focussing techniques

7. Radio simulations

  • Realistic interviews recorded on industry standard equipment
  • Playback, reflection and action planning

Radio Interview